The winter holiday season asks for meet, greets and exchange of gifts.
But has the pandemic changed the way holidays are celebrated?
As businesses and consumers get accustomed to the pandemic, digital commerce becomes the new normal. Though the holidays are not at the top of the mind of consumers yet, brands need to know that planning for the holiday season starts now.
Last year in April – May, the pandemic got the consumers to spend over $153 billion online. This number is 7% higher than the amount spent during the holiday season 2019. eMarketer predicts 2021 holiday seasons sale will increase by 11.3%. Looking at this growth rate, eCommerce sales this holiday season is expected to be around $206.88 billion! Experts are also expecting Cyber Monday and Black Friday eCommerce sales to surpass $10 billion. This whopping number in projected e-commerce sales further strengthens the point that businesses must begin preparing now for the onslaught of the holiday season.
This increase in the growth rate can be closely linked to the irreversible change in the consumer’s shopping behaviour. As the physical stores took the hit in the pandemic, the digital channels leapt forward a decade in just the first 90 days of the pandemic! Last season was not only digital-first, but it was also mobile-first holiday shopping season for many. Even with shoppers homebound in front of desktop screens, mobile drove most eCommerce and buying behaviour on all major holidays. According to Salesforce, mobile accounted for 72% of the traffic and 57% of the orders on Thanksgiving, 71% traffic and 54% of orders on Black Friday, and 69% of the traffic and 51% of orders on Cyber Mondays.
It has been proven time and again that shoppers care more about the complete website experience than all the fancy bells and whistles a business has to offer during the holiday season. A well-crafted eCommerce store can guarantee an exceptional consumer shopping experience and ensure businesses meet their holiday season sales and revenue goals.
2020 has been an unexpected and a difficult year but it also accelerated digital adoption. Retailers have been at the forefront of this transformation & vendors have worked at breakneck speed to provide the solution or platform to do just that.
2020 has been an unexpected and a difficult year but it also accelerated digital adoption. Retailers have been at the forefront of this transformation & vendors have worked at breakneck speed to provide the solution or platform to do just that.
2020 has been an unexpected and a difficult year but it also accelerated digital adoption. Retailers have been at the forefront of this transformation & vendors have worked at breakneck speed to provide the solution or platform to do just that.
CDN is used by almost 90% of the sites either to increase performance or reduce security risk. Pandemic has created an environment where digital traffic has increased by at least 50% and security vulnerability has increased too as more and more people are working outside DMZ
CDN is used by almost 90% of the sites either to increase performance or reduce security risk. Pandemic has created an environment where digital traffic has increased by at least 50% and security vulnerability has increased too as more and more people are working outside DMZ
CDN is used by almost 90% of the sites either to increase performance or reduce security risk. Pandemic has created an environment where digital traffic has increased by at least 50% and security vulnerability has increased too as more and more people are working outside DMZ